Next Beauty Labs Featured in American Spa: The Benefits of Private Label
We're proud to share that Next Beauty Labs founder and CEO Warren Becker was featured in American Spa's article, "Custom Order: The Benefits of Private Label," by Nicole Altavilla.
The piece explores how private label skincare has evolved into one of the industry's fastest-growing segments, and why more spas are using it to build true brand equity rather than simply reselling third-party products. As Warren explains in the article, private label allows spas to capture higher profit margins, differentiate in a crowded market, and deepen client retention, all while keeping the brand top of mind long after clients leave the treatment room.
Warren also weighs in on the realities behind a successful launch. "One of the biggest misconceptions is that launching a private label line is as simple as putting a logo on a product," he notes, pointing to considerations such as minimum order quantities, lead times, product selection, and regulatory compliance. His advice for spas? Start with a tight, curated assortment and expand based on real customer demand, and choose a manufacturing partner flexible enough to support both backbar and retail needs as the brand scales.
At Next Beauty Labs, supporting emerging and established brands through every stage of that journey, from stock formulas to fully custom development, is exactly what we do.
